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Changing The Story with Lana Dingwall

Sep 28, 2020

To find our ideal client, we need to look beyond demographics. These are just descriptors of a persona, checkboxes that give us a very limited view and understanding of who we’re looking to attract.

Because we all know, we are more than the boxes we get placed into by society. We are more complex than that - with...


Sep 21, 2020

The concept of “unbecoming” is a powerful one and something I speak about often. Unbecoming who we think we’re supposed to be and becoming who we truly are. 

Obviously easier said than done, but something I think we all should consider as a serious business (and life) tactic. 

Today, I want to take...


Sep 14, 2020

Sometimes we can get stuck in the cycle of constantly “doing” without leaving any space for reflection.

Making space between the moment that you have a new idea and taking action on is what will allow you to build a business that is authentic.

Think about how often you ask yourself…

If what you’re doing...


Sep 7, 2020

When I first launched my own coaching business, I left very little space for my authentic self.

Why? 

Because I didn’t think that who I was, was good enough. 

I wore my glasses more often because I thought I had to look older and smarter. I wore dresses and presented more feminine because I thought business coaches...